SEGMENT UPDATE PROGRAMS
These programs consist of monthly and quarterly reports, on-site presentations and consultation on a variety of major IT segments in Canada. Included in the current coverage are Digital Signage, PCs, Notebooks/Mobile Devices, Printers, Copier/MFP Products, Monitors/Displays and Storage Products.


FOCUS GROUPS
As part of PRC's extensive research services, customized focus group programs are available at virtually anytime throughout the year. Personalized, qualitative information extracted from targeted professionals and consumers can be an excellent information source for many organizational departments.


CUSTOM AND SYNDICATE STUDIES
Partner Research has been providing custom and syndicate studies to North American IT vendors for over 30 years. Whether a client has a specific research scope, or requires further investigation and consultation, PRC will develop a tailor made research outline that will uncover the required information deliverable. PRC has completed studies in both the US and Canada with completed sample sizes ranging from as small as 30 key companies to as large as over 3,000.


CUSTOMER ACQUISITION AND LEAD GENERATION SERVICES
Every organization, IT-based or otherwise, has particular verticals where their product and/or solution meets the prospective customer’s needs. However, in many cases, marketing and sales efforts have not resulted in a proven ROI or even provided a need for a reasonable effort. PRC will do the work - open the door, connect the need with the solution, add them to your network, keep them connected, sell your products, set the stage for direct contact.
All projects include a minimum of 3 call-backs. Our agents can work within most CRM tools (Sales Force, Lead Master, etc.) with real-time lead transfer and updates. 


GROW YOUR BUSINESS!






   

Today, our goal is to provide market research that speaks directly to those people who need it, manage it and use it.


Our approach now includes customized contact services that provide immediate ROI. By focussing on specific customer targets, designing compelling discussion guides and scripts, PRC is now providing our customers with unparalleled engagement information that serves both the sales and marketing agenda’s. 


Our Vision


A BROAD RANGE OF SERVICES AND CAPABILITIES

Partner Research Corporation (PRC), is a Canadian company, which, for over thirty years, has provided authoritative market research and information services specifically designed to meet the marketing and strategic planning requirements of information technology, government and general business organizations throughout North America.
Although PRC does not provide every imaginable market research service to our customers, we do provide information technology based research, that is both understandable, and more importantly, useable. With literally thousands of projects delivered, we know what our clients need…..or in many cases, do not need.

A DIFFERENT APPROACH

Over the years our customers have procured our services to research a broad range of technology categories and services, customer targets, addressable markets, implementation strategies, customer structure, policy, planned purchases – frankly the list is a long one.
Although those information requirements are important, one defining deliverable aspect became very clear – customers no longer wanted, nor needed a 200+ page report that does not provide the insight and clarity that is so critical to our customers sales and marketing decisions and agendas.
So we changed!