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Computer
Display
Introduction
Partner
Research Corporation (PRC) – formerly Evans Research Corporation
– has been researching the Canadian monitor market since the early
1980's. Beginning in 1997, the information became available in
Segment Update format, which includes quarterly reports. Our 2007
quarterly segment update focuses on the liquid crystal display (LCD)
market.
The
Liquid Crystal Display Market
Quarterly
analysis includes:
- Shipment,
revenue and vendor market share for the overall market
- Shipment,
revenue and vendor market share for the following screen sizes:
15-inch, 17-inch, 19-inch wide/4 x 3, 20-inch, 21-inch,22-inch,
24-inch and >24-inch display sizes; with a growing emphasis
on the >24-inch product sizes;
- Technological
trends analysis includes: widescreen analysis;
- Market,
pricing and product trends are examined;
- Go-to-market
strategies, including a distribution and regional breakdown are
presented;
- Revised
three-year sales forecasts per product segment are presented each
quarter.
Scope
of Research
A
typical PRC quarterly report provides data on a quarter-by-quarter
basis for each product segment from the prior year with forecasts
through to the end of the current year. Annual historical information
is provided for the previous two years, with forecasts for the current
year and two years into the future. These forecasts are continuously
reviewed and revised where necessary based on current information
and economic and industry trends.
Supplementary
Research
End-user
and buyer research is critical in developing accurate market forecasts.
In 2007, PRC will administer electronic surveys to resellers and
potential customers.
- Reseller
Research
- In-depth
survey of resellers segmented by reseller category: Consultant,
independent dealer, VARs/SIs, National SIs and Mass/Franchise
Retailers.
- Assessment
of their customers and what they expect to spend on IT over
the next month.
- Assessment
of what products/technologies will be in demand over the next
six months to two years.
- Analyses
of primary and secondary vendors by technology and the resellers’
level of satisfaction with their suppliers and products.
-
End-User Research
- Periodic
surveying of various groups of end-users: Government, Small/Medium
Business and Financial Post 500.
- Assessment
of IT budgets and segmentation of spending by products/technologies.
- Analyses
of the applications that will see increased funding in coming
years.
- Analyses
of the vendors they are using and their level of satisfaction
with the companies and their products.
The
most salient findings of PRC’s end-user research are presented in
the quarterly reports on an on-going basis.
Methodology
The
data presented in this report was derived from the quarterly Monitor
Segment Update Program. The methodology employed for PRC’s
Segment Update is similar to that employed for most other
PRC vendor tracking programs.
Quarterly
questionnaires are prepared and sent by email or fax to all major
players in the market. Typically, PRC asks for unit shipments and
revenues by product category as well as other information such as
distribution channels and best selling products.
When
the cut off date is reached, PRC prepares a data sheet with all
vendor shipment estimates for the quarter. In situations where
vendors do not respond, PRC estimates are listed. These estimates
are then sent to vendors for comment. This is the opportunity for
each vendor to scrutinize the figures provided for their own companies
as well as for their competitors.
Occasionally,
a vendors’ input is the target of scrutiny. In situations where
the same vendors’ data is questioned by a number of different sources,
PRC contacts the vendors in question for clarification. In most
cases, the vendor is able to clarify the figures by indicating a
range of reasons such as OEM activity, shipments to the U.S., a
regional focus or shipments to institutional resellers. Nevertheless,
even after clarification some vendor estimates are still suspect.
In these cases, PRC develops its own estimates based on discussions
with channel partners and other vendors, and revises the data provided
by the vendor in question.
Additionally,
PRC has established relationships with industry partners at both
the retail and distribution levels. These sources are used to verify
vendor claims and, where necessary, assist in the development of
shipment data for vendors for which vendor data is not available.
Because
PRC estimates for some vendors in quarters where we were not able
to collect actual information, it is occasionally necessary to update
previous quarters when more accurate data is presented. PRC feels
strongly that this report represents the most accurate assessment
of the Canadian Monitor Market that is available today.
Timing
of Publication
PRC’s
research covers the four calendar quarters: January through March,
April through June, July through September and October through December.
Data is collected in the month following the end of a quarter.
Hard copy and electronic reports are typically released in the last
week of the second month following the end of a quarter.
Deliverable
Each
quarter, segment customers’ receive electronic access (through password
protected site) for internal distribution.
Cost
Contact
PRC for pricing information.
Contact
Information
PRC
Account Manager – Sophie Bodnar/ 416.621.8814/cell: 647-239-0144
sbodnar@partnerresearch.ca
PRC
Segment Analyst – Albert Daoust / 416-621-8814 adaoust@partnerresearch.ca
PRC
Project Manager – Steve Parker / 416.621.8814 sparker@partnerresearch.ca
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