Optical Drive Market

Introduction

PRC has been researching the Canadian storage products market since 1997. This quarterly segment update covers CD-ROM, CD-RW, DVD-ROM and DVD writers (all categories).

In each quarter PRC reports on the unit shipments, revenues and shares of the top vendors. Revised three-year sales forecasts are presented every quarter.

Products Covered

Total Optical Drive Market
- Total Quarterly shipments and revenues[1] of all optical drive products including: DVD Writers, DVD ROM, CD Writers, CD ROM Drives, Combo Drives, Blu-Ray and HD/DVD drives
- Annual forecast
- Vendor Market share of total ODD market
- Distribution Analysis (Tier One Distribution, Tier Two Distribution, OEM direct etc)
DVD Writers
- Quarterly shipments and revenues
- Annual forecast for shipments and revenues
- Vendor Market Share
Blu-Ray and HD/ DVD Drives
- Quarterly shipments and revenues
- Annual forecast for shipments and revenues
- Standards distribution (Blu-Ray vs. HD/DVD)

Click here for the current snapshot

Scope of Research

A typical PRC quarterly report provides data on a quarter-by-quarter basis for each product segment from the prior year with forecasts through to the end of the current year. Annual historical information is provided for the previous two years with forecasts for the current year and two years into the future. These forecasts are continuously reviewed and revised where necessary based on current information and economic and industry trends.

The last section of the report clearly lays out unit shipments by vendor by technology.

Supplementary Research

End-user and buyer research are critical in developing accurate market forecasts. Frequently, PRC administers electronic surveys to resellers and potential customers.

Reseller Research
- In-depth survey of resellers segmented by reseller category: Consultant, independent dealer, VARs/SIs, National SIs and Mass/Franchise Retailers.
- Assessment of who their customers are and what they expect to spend on IT over the next six months.
- Assessment of what products/technologies will be in demand over the next six months to two years.
- Analyses of primary and secondary vendors by technology and the resellers’ level of satisfaction with their suppliers and products.
End-User Research
- Periodic surveying of various groups of end-users: Government, Small/Medium Business and Financial Post 500.
- Assessment of IT budgets and segmentation of spending by products/technologies.
- Analyses of the applications which will see increased funding in coming years.
- Analyses of the vendors they are using and their level of satisfaction with the companies and their products.

The most salient findings of PRC’s end-user research are presented in the quarterly reports on an on-going basis.

Methodology

As with all of PRC’s Segment Update Programs, the vendors themselves are the key source of information. On a quarterly basis, PRC sends a questionnaire to each vendor at the end of each calendar quarter. The data are analyzed in the subsequent month, and a report is prepared and delivered prior to the end of the second month after the end of the quarter.

Additionally, PRC has established relationships with industry partners at both the retail and distribution levels. These sources are used to verify vendor claims and, where necessary, assist in the development of shipment data for vendors for which vendor data is not available.

Timing of Publication

PRC’s research covers the four calendar quarters: January through March, April through June, July through September and October through December. Data is collected in the month following the end of a quarter. Hard copy and electronic reports are typically released in the last week of the second month following the end of a quarter.

Deliverable

Each quarter, segment customers receive two (2) hard-copy reports and electronic access (through password protected site) for internal distribution. In addition, two (2) hard copy year-end annual reports and an electronic version are also included.

Cost

Contact PRC for pricing information.

Contact Information

PRC Project Manager - Steve Parker / 416.621.8814 sparker@partnerresearch.ca

PRC Account Manager- Sophie Bodnar / 416.621.8814 sbodnar@partnerresearch.ca

PRC Segment Analyst – Albert Daoust / 416.621.8814 adaoust@partnerresearch.ca

[1] In this section shipments and revenues of all DVD Writers, DVD ROM Drives CD Writers, CD ROM Drives, Combo Drives, HD/DVD and Blu Ray drives will be combined in “total” charts. There will be no specific charts in the report on DVD ROM Drives, CD Writers, CD ROM Drives, and Combo Drives. There will be specific charts on the DVD Writer as well as the Blu-Ray and HD/DVD categories.