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The Canadian Digital Signage Market: Large Format Professional Commercial and Plasma Displays: Third Quarter 2011 Overall Market (Large Format Professional, Commercial, and
Plasma) The Canadian Digital Signage Market (comprised of LFD, Commercial, and Plasma displays) finished 2011 with a surge. During Q4 2011, total shipments were 21% higher than in Q4 2011. The Digital Signage market is finally taking off. Many extremely positive developments occurred in 2011. Market demand shifted to wide, high-end devices. The first Video-Wall units and the first LED displays were sold in Canada. With excellent new products available and a confident business community, the Canadian digital signage market is poised to have an outstanding 2012. Growth in unit sales and revenues will likely be even greater than in 2011. Exhibit 1: Total Large Format, Commercial and Plasma Digital Display Shipments by Quarter: Q1 10– Q4 11
LG accounted for a remarkable 46% of all digital signage units sold in Q4 2011. LG is a formidable player in the industry. It has a strong portfolio in the LFD, Commercial TV, and Plasma segments. It has a strong marketing organization in Canada and a well accepted brand. LG could conceivably hold onto to top spot in the market throughout 2012. Exhibit 2: Combined Large Format, Commercial and Plasma Display Market Leaders: Q4 2011
Large Format Professional Displays Large Format Professional Displays are designed to remain on more than fourteen hours per day and come with a three year warranty. In most cases they do not have TV Tuners. They constitute the largest segment of the overall Digital Signage market. LG was the leading vendor of large format displays in Canada in Q4 2011 with a 45% market share. LG led the 32”, 37”, and 42” segments. LG’s greatest success, however, came in the 46”/47” segment where it sold over 4,000 units and achieved 77% market share. Samsung captured second place in the overall LFD market with a narrow lead over NEC. Samsung led in the 40”, 40” LED, 46”/47” LED and 55” LED segments. Panasonic entered the Large Format Display market in Q4 2011. It led in the 42” and 46”/37” Video Wall segments. Exhibit 3: Large Format Professional Display Market Leaders: Q4 2011
Commercial l Televisions Commercial Televisions are designed to remain on less than fourteen hours per day and come with a two year warranty. In most cases they have TV Tuners. The Commercial Television market is not growing as fast as the Large Format Display market. More organizations are turning to Large Format Displays because they have discovered that they require devices that can be left on for extended hours. LG led the Commercial Television market during Q4 2011. Sharp was in second place followed by NEC. Exhibit 4: Commercial Television Market Leaders: Q4 2011
Lodging Television Sets LG sold the most Hotel TVs of any vendor in the Canadian market during Q4 2011, which is part of a very longstanding pattern. Samsung sold the second greatest total, which has also been a consistent trend in recent years. The big surprise came from Panasonic, which entered the market in spectacular fashion capturing third place. Exhibit 5: Lodging Television Set Market Leaders: Q4 2011
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