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Printer
Market
Introduction
PRC
has been researching the Canadian Printer market since 1982. In
1996 we began covering the various segments of the printer market
on a quarterly basis. Each report deals extensively with dot matrix,
inkjet, monochrome and colour laser printers as well as multi-function
peripherals (MFPs). Most segments include sub-segment analyses
such as shipments and revenues by price band, speed and/or printer
technology.
Products
Covered
- Monochrome
Lasers
- Overall
shipments and revenues as well as leading vendor analyses.
- Sub-segmentation
by print speed for four bands ranging from sub-16 ppm to >30
ppm lasers. Analyses include shipments, revenue and leading
vendors by unit share and forecasting.
- Annual
shipments for current year, 2 previous years and 2 future
years. Forecasts are updated as required throughout the year.
- Colour
Lasers
- Overall
shipments and revenues as well as leading vendor analyses.
- Sub-segmentation
by print speed: sub-10 ppm, 10 to 20 ppm and >20 ppm lasers.
Analyses include shipments, revenue and leading vendors.
- Annual
shipments for current year, 2 previous years and 2 future
years. Forecasts are updated as required throughout the year.
Scope
of Research
A
typical PRC quarterly report provides data on a quarter-by-quarter
basis for each product segment from the prior year with forecasts
through to the end of the current year. Annual historical information
is provided for the previous two years with forecasts for the current
year and two years into the future. These forecasts are continuously
reviewed and revised where necessary based on current information
and economic and industry trends.
The
last section of the report clearly lays out unit shipments by vendor
by printer technology over the last two years. Additionally, each
report provides a brief synopsis of each of the major vendor’s current
product line-up.
Supplementary
Research
End-user
and buyer research are critical in developing accurate market forecasts.
Frequently, PRC administers electronic surveys to resellers and
potential customers.
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Reseller Research
- In-depth
survey of resellers segmented by reseller category: Consultant,
independent dealer, VARs/SIs, National SIs and Mass/Franchise
Retailers.
- Assessment
of who their customers are and what they expect to spend on
IT over the next six months.
- Assessment
of what products/technologies will be in demand over the next
six months to two years.
- Analyses
of primary and secondary vendors by technology and the resellers’
level of satisfaction with their suppliers and products.
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End-User Research
- Periodic
surveying of various groups of end-users: Government, Small/Medium
Business and Financial Post 500.
- Assessment
of IT budgets and segmentation of spending by products/technologies.
- Analyses
of the applications which will see increased funding in coming
years.
- Analyses
of the vendors they are using and their level of satisfaction
with the companies and their products.
The
most salient findings of PRC’s end-user research are presented in
the quarterly reports on an on-going basis.
Methodology
As
with all of PRC’s Segment Update Programs, the vendors themselves
are the key source of information. On a quarterly basis, PRC sends
a questionnaire to each vendor at the end of each calendar quarter.
The data are analyzed in the subsequent month, and a report is prepared
and delivered prior to the end of the second month after the end
of the quarter.
Additionally,
PRC has established relationships with industry partners at both
the retail and distribution levels. These sources are used to verify
vendor claims and, where necessary, assist in the development of
shipment data for vendors for which vendor data is not available.
Timing
of Publication
PRC’s
research covers the four calendar quarters: January through March,
April through June, July through September and October through December.
Data is collected in the month following the end of a quarter.
Hard copy and electronic reports are typically released in the last
week of the second month following the end of a quarter.
Deliverable
Each
quarter, segment customers receive electronic access (through password
protected site) for unlimited internal distribution.
Cost
Contact
PRC for pricing information.
Contact
Information
PRC
Sales – Sophie Bodnar / 416.621.8814 sbodnar@partnerresearch.ca
PRC
Segment Analyst – Carole Small / 416.621.8814 csmall@partnerresearch.ca
PRC
Projects – Steve Parker / 416.621.8814 sparker@partnerresearch.ca
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