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2004
Printer Supplies
Vendors,
third parties and CIPRA companies collected more than $1.2 billion
on sales of ink, toner and dot matrix cartridges in 2003. This
meant that revenues were up 10% compared with 2002. In PRC’s previous
report, the market was expected to soften considerably under expectations
that the inkjet market would flatten out in 2003 and beyond. However,
shipments of inkjet and inkjet MFP printers rose an astonishing
21% in 2003.
Two
trends, or applications, were identified as the reason for the continued
strong growth in the inkjet market. First, consumers were purchasing
MFPs as office products rather than printers. That is to say, MFPs
were an inexpensive way to bring copying, faxing and even scanning
into the household or SOHO environment.
Next,
it would appear that the long anticipated mass adoption of home
photography through photo printers was underway.
Leading
the way in revenue was inkjet cartridges at approximately $636 million
in 2003. Toner was close behind at $578 million. Ink is expected
to maintain the leadership role annually through 2007.
Overall
Market
- Cartridge
shipments at 28.4 million units -- up 22% in 2003.
- Cartridge
revenues at $1.2 billion -- up 10% in 2003.
- Vendor
revenues at $962 million – up 7% in 2003.
- Third
party revenues at $77 million – up 60% in 2003.
- CIPRA
revenues at $190 million – up 8% in 2002.
- HP
increased its share slightly to 45% of revenues in 2003.
- Lexmark’s
share dropped two points to 15% share.
- CIPRA’s
share remained relatively constant at 16% share while third party
share rose two points to 6%.
- 15%
unit growth and 7% revenue growth forecast for 2004
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