Analysis of the Canadian Market for Digital Signage Screens (LCD and Plasma) Quarterly Segment Update

 Introduction

The purpose of the segment update is to quantify the Canadian Market for Digital Signage and Display Products in Canada in terms of:

 

The report will cover both Liquid Crystal Displays (LCD) and Plasma display systems in order to determine the total available market.

The report will cover only products designated by the manufacturer as being commercial displays, professional displays or digital signage displays.  Products designated by the manufacturer as computer monitors or television sets will be excluded from the report.

The report will include products ready to be mounted out of the box as well as products that are intended to be placed in special enclosures such as gas pumps.

Hot Button Issues

At the same time the segment will provide annual in-depth studies on the following four topics:

Every quarter Partner Research will conduct a set interviews with Digital Signage VARs, Distributors, Content Developers and end-user organization on a pertinent issue.  For example, for the edition on the Restaurant Vertical, we would ask the interviewees what type of restaurants were deploying digital signage; what were their objectives; what were the principal obstacles to adoption and which screen vendors were preferred.  In the issue on channels, we would ask the channel organizations about manufacturing marketing programs, pre-sales support, service and margins. 

The analysis in the “hot button” section would be qualitative.  The objective will be to assist the screen manufacturer to develop programs to increase sales and market share.  For example, the findings from the “VARs and Distributor” edition would help the manufacturer identify ways to make its promotional and marketing programs more successful or enhance the effectiveness of its pre-sales support.  The edition dedicated to a vertical would find ways to stimulate demand in that vertical or identify niches with higher potential within the vertical.

Products Covered by Screen Size

 LCD Commercial Display Shipments will be segmented by the following screen sizes. 

LCD

15 inch

20 inch

24 inch

27 inch

30 inch

32 inch

37 inch

40 inch

42 inch

46 inch

50 inch

57 inch

60 Inch

≥60 inch

 

Plasma Commercial Display Shipments will be segmented by the following screen sizes. 

Plasma

37 inch

42 inch

50 inch

55 inch

≥60 inch

Market Segments

Partner Research will segment the market by the following end-user segments

Vendor Shares

Partner Research will present the market shares (by units and revenues) of the leading vendors in the both the LCD and Plasma segments.

New vendors will be added as they appear in the Canadian market.  At this point, Partner Research anticipates that the following vendors will be included:

 

LCD	Plasma
Samsung	Samsung
LG	LG
NEC Display	NEC Display
BenQ	Sony
Mitsubishi	Panasonic
Sony	Hitachi
Toshiba	Pioneer
Sharp

 

Channel Shares

Partner Research will segment Display sales in units and revenues by the following channels. 

Methodology

As with all of PRC’s Segment Update Programs, the vendors themselves are the key source of information.  On a quarterly basis, PRC will send a questionnaire to each vendor six weeks after the end of the quarter.   During the following four weeks, the data will be verified, tabulated and analyzed. A formal report will be drafted.

Considerable effort is taken to review the submitted data for errors.  The most common mistakes are inadvertent.  Typically they are caught by the analyst who notices a value that is out of line with previous data in the series.  PRC, however, performs additional checks.  PRC has established relationships with industry partners at both the retail and distribution levels.  PRC prepares preliminary charts that it forwards to its contacts in the channels.  These sources are used to verify vendor claims and, where necessary, assist in the development of shipment data for vendors for which vendor data is not available. 

Timing of Publication

PRC’s research covers the four calendar quarters: January through March, April through June, July through September and October through December.

Hard copy and electronic reports will be forwarded to the clients on the following dates in 2008:

March, 2008 - Statistical Results plus Focus on Channels

June, 2008 - Statistical Results plus Focus Hotels on Restaurants Verticals

September, 2008 - Statistical Results plus Focus Advertising Revenues

December, 2008 - Statistical Results plus Focus Government and Retail Verticals

Cost

Contact PRC for pricing.

Contact Information

PRC Sales – Sophie Bodnar

Tel: 416.621.8814
Cell: 647.239.0144
sbodnar@partnerresearch.ca

PRC Senior Project Analyst – Albert Daoust

Tel:  416.621.8814

adaoust@partnerresearch.ca